// FRACTIONAL CPO & CMO SERVICES
The most expensive gap in your business.
Your engineering team is shipping code. Your marketing team is burning budget. But your revenue isn't scaling fast enough.
This isn't a people problem. It's an alignment problem.
Product builds features nobody finds. Marketing sells dreams that don't exist. You are stuck in the middle, translating technical specs into business goals.
BART ELLEBAUT
FRACTIONAL CPO & CMO
Experience
[+8 years]
Focus Areas
[Energy & Climate]
Background
[Product Management - Marketing - Sales]
CORE COMPETENCIES:
PRODUCT STRATEGY & ROADMAP
GO-TO-MARKET (GTM) STRATEGY
VALUE PROPOSITION DESIGN
REVENUE ARCHITECTURE
SALES ENABLEMENT
Built on 8+ years of Product, Marketing & Sales Leadership.
I operate as a Fractional CPO & CMO for scale-ups in the Energy Transition, Climate Tech, and Industrial sectors.
My value proposition is simple: I don't just build products; I build the commercial engine that sells them.
Beyond the technical silos:
With over 8 years of experience, I have navigated the complexities of HVAC, Insulation, and Heavy Industry. Through my agency, Copyth-AD, I have also crafted the messaging for market leaders in these spaces. I understand your technical complexity, but I know how to translate it into a language that converts.
The "Sales-First" Advantage:
Most CPOs focus purely on features. Most CMOs focus purely on brand.
I come from Sales. I have carried a bag and closed deals. I know that a product roadmap is useless if it doesn't make life easier for your sales team.
My strategies are designed with one goal: ensuring your sales team has the ammunition they need to bring revenue through the door.
Proven Track Record: +8 Years leading Product & Marketing in Industrial markets.
Sales Integration: Bridging the gap between what Product builds and what Sales needs.
Full Lifecycle: From R&D definition to the final sales script.
We tear down the walls.
I analyze Product Data (Usage) and Marketing Data (CAC) side-by-side. We separate wishful thinking from market reality.
We align the build.
Marketing insights dictate Product priorities. Product USPs dictate Marketing messaging. One unified roadmap.
We scale the engine.
I step in as Fractional Executive to lead your teams. No more silos. Just one engine driving revenue.
| WITHOUT ALIGNMENT | WITH THE BRIDGE |
|---|---|
| Product builds features that sit on the shelf. | Product builds features engineered for revenue. |
| Marketing burns cash on unqualified leads. | Marketing lowers CAC with precision targeting. |
| CEO acts as a referee between silos. | CEO focuses on Vision, Strategy & Investors. |
// NEXT STEPS
I am currently accepting new mandates for Q3/Q4 2026.
I limit my active roster to 2 clients to ensure deep operational involvement.
A 20-minute discussion to assess your current Product-Marketing alignment. No pitch. Just a diagnosis to see if I can help.